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Product Marketing Manager

About this role:

PowerDMS is looking for an experienced marketer with a history of transforming market data into actionable strategies. As the Product Marketing Manager, you will be a leader on a team responsible for telling the world (and our company) the story of PowerDMS. You’ll turn new product capabilities into marketable features and monitor competitors to inform future product development. Most importantly, you’ll spearhead go-to-market strategies in municipal, healthcare and other verticals.

What you would do in this role:

  • Develop competitor and market intelligence; report regularly on the impact that trends in these areas have on our people, product and strategy.
  • Lead go-to-market strategies and messaging for PowerDMS entry into new/developing verticals (e.g.Healthcare, Municipal).
  • Together with the Product Development Team, leverage market and competitive intelligence to inform new product development and positioning.
  • Help price, position and message new product features and capabilities.
  • Create product content (e.g. product documentation, case studies, product videos, website copy, blog posts) to articulate the benefits of our products to the world.
  • Educate Sales team on new product features, benefits and market opportunity.
  • Work as part of an Enterprise team, leading account-based marketing efforts to acquire large, strategic accounts.
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage.


What you need to know/have for this role:

  • BA/BS degree in Business, or equivalent working experience; MBA preferred.
  • 5-7 years of experience in product marketing, and/or product management
  • Demonstrated experience in both direct and account-based marketing strategy/tactics
  • Excellent written and verbal communication skills
  • Demonstrated success leveraging data and market intelligence to create business-to-business product marketing strategies
  • Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring the product to life.
  • Multi-tasker extraordinaire
  • Plays well with others
  • Rolls easily with an ever-changing environment


Physical/Mental Demands:
While performing the duties of this position, the employee is frequently required to walk, stand, bend, kneel, stoop, communicate, reach and manipulate objects. The position requires mobility. Duties involve moving materials weighing up to 10 pounds on a regular basis such as files, books, office equipment, etc., and may infrequently require moving materials weighing up to 30 pounds. Manual dexterity and coordination are required while operating equipment such as computer keyboard, calculator, and standard office equipment. Specific vision abilities required by the job include close vision and the ability to adjust focus.


Working Conditions:
The work environment characteristics described here are representative of those an employee encounters while performing the essential job functions of this job. Usual office working conditions: noise level in the work area is typical of most open-workspace office environments (with telephones, personal interruptions, and background noises) and of non-typical workspace environments (with music, cheering/clapping, loud laughter, and bell-ringing/horn blowing). Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

What we offer:
A competitive salary; employer-paid medical and dental insurance for the employee; company-paid short and long term disability benefits and insurance policy; optional Life, AD&D, and Supplemental Insurance; Health Savings and Flexible Spending account options; Unlimited Paid Time Off plan; career development and mentoring; casual dress code every day; snack-stocked kitchen; flexible work schedules; employee engagement and reward programs; and a relaxed, flexible work environment that fosters a balance between hard work and fun. 

PowerDMS/IDS =  DFWP/AA/EOE - M/F/Individuals with Disabilities/Protected Veteran

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